04-14-2017, 09:06 AM
Surveys and polls are definitely important, you have to know what your audience likes/dislikes and somewhat cater to them or they won't watch and the show is cancelled. If and how much do unofficial onlines surveys/polls/ audience response count to the show, I don't know. But as I mentioned before, NBC/production companies do their own research/surveys/polls and give the results to the writers and show runners to work with.